In the previous post, I mentioned some of the ways in which our response to the Haiti earthquake was muted when compared proportionately to the current one in Japan. Now I will go into a few of the reasons why something like the Japan earthquake have gotten such a large response (compared with responses to other larger earthquakes and other much larger disasters).
Before I begin I think it’s important to note as many reasons as possible and delve into the complexity of human reactions to such disasters. As opposed to just saying “poor country vs rich country plus some racism”. Not that these are invalid, in fact they are at the top of my list below. But I’m hoping to paint a broader picture.
The other important thing is to look at both social and cognitive reasons for the reaction. Social reasons would involve items like racism, which may apply to a particular situation (ie. these two particular countries’ earthquakes in comparison) but not to every similar situation. Cognitive reasons are the more general human biases and heuristics which are likely to occur more universally. Also all of these are about the humanitarian impact of the natural disaster so nuclear meltdowns aside…
- Racism: one of the more obvious ones, large-scale calamities involving large groups of black people get a disproportionately low amount of coverage.
- Reaction to poverty: countries perceived to be part of the “Third World” (a questionable distinction) get a lot less attention. Especially a place like Haiti which is almost “Fourth World”. We also seem to be a lot more used to poor countries getting those types of occurences but when it’s Japan it’s perceived as sudden and hence more “undeserved”.
- Previous standard of life: a country that’s almost a warzone conditions us to be used to the fact that people are already dying there, so we don’t consider the change in people’s lives to be as dramatic. To quote a comment on my Facebook wall “Haiti was a shithole with an unstable political system, no infrastructure and appalling standards of living long before its earthquake”.
- The dicatator defence: If I donate money it’ll just go to some dictator. I’ve put it like that because while this is a problem (especially in countries with unstable politics), I’ve often seen it used almost as an excuse to do nothing.
- Similarity of lifestyle: we can identify more with people in Japan who live a largely urbanised, mechanised, internetised lifestyle than we can with people in Haiti when they’re raising chickens as a last resort to get over their desperate agricultural situation.
- Availability of images/coverage: in a country with more infrastructure there is more opportunity for reporters to export images and that’s what really tugs at the heart strings.
- Prior knowledge of country: you probably know a reasonable amount about Japan, at least in terms of superficial stuff like its location, cuisine, language, sumo, origami, karate, ikebana, samurai and so forth. How much are you (as a typical person) likely to know about Haiti? Can the average person even find Haiti on a map? (Of course many can’t even find Japan but still…)
- Travel/tourism: as per the previous one. Even if you haven’t been to Japan yourself, chances are you know someone who’s been to Japan. Do you know anyone who’s been to Haiti? Probably not.
- Economic impact: we are all economically tied to Japan so the aftermath can’t be forgotten since it will keep reminding us of itself. On the other hand, several million Haitians can all get gang-raped and killed in the tent camps without it affecting anyone’s retirement stock portfolio.
- Scope insensitivity: See this post on LessWrong. Our reaction to 100,000 deaths is not 10 times greater than our reaction to 10,000 deaths. The law of diminishing returns (in concern/compassion) applies here and I think that’s probably at the root of many of the above. It even looks like a small difference on paper, just one extra zero. Intellectually we know it’s not the case but it seems our compassion is driven by our gut and by social cues.
- Disasters are “sexy”: at least over and above the less dramatic tragedies that take many more lives.
Thoughts?

9 comments ↓
Incredible analysis on the events! Thank you for this article, I have been searching for other people who share my opinion about what is going on. Again, I do not think less of the tradgedy in Japan, however, I do feel a bit bitter that people have forgotten about Haiti.
That’s quite an interesting idea. The idea that any natural disaster is ‘deserved’ or ‘undeserved’ is nonsense, and most people would agree when articulated as such. But the idea of reward and punishment, deservedness and undeservedness, does inform, albeit perhaps unconsciously, attitudes.
We see this attitude clearly in the Prosperity Theology of some Protestant Christianities. And also from the recently successful The Secret. Perhaps less familiar to a Western audience are the caste systems of South Asia. In all these concepts, people are seen to get what they deserve.
We human beings do tend to associate wealth with goodness and poverty with badness. There are some exceptions to this – the Wall Street mogul (bad) and the devoted monk (good) – but it generally holds true in people’s opinions.
Bon — thanks, my point was certainly not that people must pay less attention to Japan.
Stephen — I think this ties into some psychology research that shows that instinctively humans often assume some kind of teleology (even if they’re for instance atheists) just as a “gut reaction”.
Bon — not that you were saying otherwise, I just meant that I agree!
That is funny. I was just thinking the opposite.
When Haiti suffered there were television specials, celebrity concerts, and hourly coverage of everything happening.
Chile, China, and other countries which experienced similar tragedies did not get nearly as much attention; if any.
I think that people see giving to Japan as a better investment – we know they have the means and ability to be accountable for the donations, and we know that the Japanese, as a wealthy country, donate very heavily themselves to other disasters around the world. We intuit (correctly or not) that our donation is likely to “keep on giving” – they would give heavily to us if the circumstance were reversed.
Our donation to Haiti is less likely to do so, especially in a society that is chaotic, perennially unstable, and fraught with corruption. It is like having two children – one who squanders money and never seems to get ahead, while the other works hard and always prospers. We all know that some people are like that, could it not be that some countries are like that too?
I disagree; the numbers show that people were much more willing to give to Haiti after the earthquake, and even more willing to donate after Hurricane Katrina. A week after the Japan earthquake, donations totaled $87 million. One week after the Haiti earthquake, donations totaled $275 million. See this article on CNN Money http://money.cnn.com/2011/03/18/pf/japan_earthquake_aid/index.htm
Fact is – Haiti was a ghetto BEFORE the Earthquake – and is a Ghetto AFTER the earth quake – and all the Sean Penns and the remaining good hearted celebrities won’t change the fact that is the PEOPLE stupi-d!!!
Haitians have turned their country into a political and economic basketcase – all the while blaming the West (odd since they TOO are in the West) !!I have no doubt that Haiti will remain the cesspool that it was- because its people refuse to learn!!
WHY THE DISPARITY? I’m not sure of the motive, but I’m definitely sure who caused it. HAARP!
High Frequency Active Auroral Research Program: an ionospheric research program jointly funded by the US Air Force, the US Navy, the University of Alaska and the Defense Advanced Research Projects Agency (DARPA).
Now lets look at who the last people who funded this: DEFENSE. Now why would we need an instrument that messes around in the ionosphere? FOR DEFENSE?, considering that DARPA is the main funder. HAARP can create thunderstorms, tornadoes, tsunamis, volcanic eruptions, earthquakes… you name it.
This is not a lie, of course the US will deny the fact that they have global climate/crust control.
Check out HAARP on wikipedia or the actual website for HAARP.
Don’t doubt for a second that we don’t have “awesome” technologies, like: HAARP, UFO’s, and possibly even time travel.